Category Archives: Uncategorized

The Value of Open Campaigns

If you haven’t seen them, take a minute to watch these two ads for Domino’s and Hyundai, respectively: What do they have in common? Instead of advertising a product, both commercials instead sell the customer’s reaction┬áto┬áthe product. This is not … Continue reading

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Beluga Timeout

It’s important to work hard, but it’s also important to know when to take a break. If you have two minutes, watch this.

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Will we buy media ever again?

As I was stumbling around the internet a few days ago, I came across a very interesting question: Do younger generations who have never paid for music have interest in owning digital content? Are we exiting the age of ownership? … Continue reading

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