Monthly Archives: September 2011

Good Ad/Bad Ad: Smartphones in Ads

Good ad: GEICO – Smartphone, dumb things Why it’s good: It’s true. Smartphones have changed our world for the better (we’re never without a map, for instance) but people have also made some really stupid apps. GEICO has it right. … Continue reading

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Three Tips for App Developers

Let me begin by saying that I’m not an app developer. I took two years of computer science in high school, but that’s it. I am, however, a serious nerd, and use apps every day. As such, I’ve come up … Continue reading

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How Personal is too Personal?

Every Monday, I answer a social media manners question. Yes, Virginia, just like real life, there is a right and wrong way to act on the Internet. Please be polite, it makes everyone’s day that much better. DEAR JOHN: I … Continue reading

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On Chatroom Introductions

Every Monday, I answer a question about manners on social media platforms. Yes, Virginia, just like real life, there are ways to be polite and ways to be impolite on the Internet. Please be polite, it makes everyone’s day a … Continue reading

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The Value of Open Campaigns

If you haven’t seen them, take a minute to watch these two ads for Domino’s and Hyundai, respectively: What do they have in common? Instead of advertising a product, both commercials instead sell the customer’s reaction┬áto┬áthe product. This is not … Continue reading

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